These popular digitized characters captivate crypto-enthusiasts by seamlessly integrating NFT-linked merchandise into mainstream retail.

Today, Luca Schnetzler, Pudgy Penguins’ CEO, announced on X that over one million toys have been sold over the past year. “Who would’ve thought that the Consumer Crypto revolution was going to be led by fat, flightless birds?” he remarked.

Source: X (Pudgy Penguins)

Connecting Digital and Real-Life Experiences

What sets Pudgy Toys apart is featuring community-favorite penguin designs that are fully licensed through OverpassIP, the project’s NFT licensing platform.

Each toy comes with a unique birth certificate, complete with a QR code that introduces buyers to Pudgy World, enhancing the bridge from physical purchase to digital engagement.

The brand’s inventive business model directly rewards NFT holders, bestowing upon them a 5% royalty from the net revenues generated by the toy sales, offering a pioneering incentive structure. 

Check out: Pudgy Penguins Completes Epic Comeback with $2.5 Million Takeover (

According to CoinGecko, the base price for a Pudgy Penguin NFT has risen to $36,900 (12.40 ETH), marking a 9.5% increase over the past 24 hours following its expansion into Target stores.

Pudgy Penguins merges NFT excitement with real-world products, highlighting web3’s potential for broad adoption. As it continues to broaden its influence, it’s becoming a leading example of the growing ‘Consumer Crypto’ buzz. 

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

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